Decision Making

The iPhone Tariff Problem: Why It’s Time for a Smarter Approach

The iphone tariff problem weighing exemptions, no traiffs, full tariff, redcued tariffs and alternative solutions

The market assumed Apple was in trouble with Tariffs. At one point last week, it traded as low as $172 per share, a 34% drop from its peak. That price drop is building in massive pessimism around the business. Here is why that doomsday view is overdone.