Decision Making

The Ranking Trap

The ranking trap

A low acceptance rate is mostly arithmetic, and it tells you far less about quality than it seems. How the ranking trap steers families away from the right schools.

The Testimony

the testimony

Families make one of the largest financial decisions of their lives on the strength of someone else’s story, usually told with affection by someone it worked for. Here is what the story leaves out, who pays for the gap, and the six questions any family can ask to close it.

Nobody Can Tell If You Are Right

Nobody can tell if you are right

Michigan said it will cover first-semester grades, and the internet answered in a day. Some replies were careful, most were not, and nobody could tell them apart without doing the work. That is a market failure with a Nobel Prize behind it. It explains why good arguments go unread, why I chose to argue without standing anyway, and what anyone with an audience can do about it in about a minute.

Why We Keep Picking the Wrong Door

Why we keep picking the wrong door

Every day, millions face important choices. They see what appear to be equal options. They rely on intuition. Here’s why we keep picking the wrong door.

Scammers Bought Us Flowers To Build Trust

scammers bought us flowers to build trust

Scammers bought us flowers to build trust. Building trust is the best method to perpetrate a scam. Unfortunately, it is really easy to simulate building trust. This is an existential problem of our society. It affects how we respond to politics, investment opportunities, and our relationships with friends and family.