The secret of Apple’s success
Apple has been incredibly successful, by any measure, over the last decade. Yet, everyday some analyst or pundit questions their strategy and predicts their imminent demise.
Make Your Next Elevator Pitch Memorable
He delivered the first elevator pitch standing three floors above a crowd, on a platform suspended by ropes. The crowd gasped as he cut the ropes!
The Key To Real Disruption
Every team seems to think disruption is innovating to achieve “faster, better, more cost effective” improvements in products and services. But is it?
Why Are Facts Irrelevant To Online Analysts?
The internet is awash with data, which is poorly analysed and is presented as insight. Facts may be elusive online if you are not careful
When Smart Can Be Really Dumb!
Over the years websites have become really smart. With the use of cookies (the little trackers websites leave behind on your computer), they can track where you came from, how often you have visited, what topics you lingered on and a mind bending number of other facts.