Three Fundamental Beliefs
The most important factors that shape my views on strategy? I am driven by three fundamental beliefs:
What Is Innovation about?
Innovation is not about fixing what is broken, it’s about breaking what is “fixed”!
Reinterpreting Drucker The Management Guru
How many people do you know could reinterpret Drucker, the management guru, and make his work relevant again?
The Benefits Of Color Blindness
Color blindness is usually classed as disability; however, in selected situations color blind people have an advantage over people with normal color vision.
Think You Are Stuck?
Think different, consider the Fosbury Flop. Innovation requires looking at the problem from a completely different angle than previously used.
Talented Marketing
A talented Marketing Communications Executive is creative, understands current market conditions and moderates the strategy accordingly.