Not so long ago we associated innovation exclusively with brilliant people or organizations that had the resources to fund extensive research. An innovation meant producing a novel product or service – something differentiated and not easily replicated or improved. But, as we have learned by observing “why companies fail”, without innovation, your organization dies. So every organization, not just the smart or rich, must find ways to innovate and differentiate. The big challenge for you as a leader is getting yours to deliver innovation.
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