Strategy

The secret of Apple’s success

Let me tell you Apple secret

Apple has been incredibly successful, by any measure, over the last decade. Yet, everyday some analyst or pundit questions their strategy and predicts their imminent demise.

Make Your Next Elevator Pitch Memorable

A leap of faith, the model Elevator Pitch

He delivered the first elevator pitch standing three floors above a crowd, on a platform suspended by ropes. The crowd gasped as he cut the ropes!

The Key To Real Disruption

Athlete over achieving by jumping over Minis

Every team seems to think disruption is innovating to achieve “faster, better, more cost effective” improvements in products and services. But is it?